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GET TRACTION For Your Small Business

Build a great company. Sell your business someday.

The Proven System
For operating a successful business

Traction has been used worldwide and was initially explained in books like “Traction” and “Get a Grip on Your Business” by Gino Wickman. We’ve partnered with EOS to help small business owners build great companies. You don’t need to reinvent the wheel. Just master these fundamentals.

We work with clients, post start-up, to strengthen, tie together and align the operating system. An initial online assessment survey reveals strengths to build on, gaps and opportunities using this simple, powerful framework. Start with a score out of 100.

EOS operating system
How it works
The tools and practices are explained and applied as part of the Traction implementation process, shown here. We’ve tried it a lot of ways. This really works.

What we add
Purpose. Brand. Culture.

We help connect purpose, brand and culture so that the business does things customers, employees and communities care about….and you build a distinctive company that thrives. Businesses that thrive are businesses that sell.

We also encourage people to embrace the United Nations Sustainability Goals. A number of our clients are B Corp certified. We help people play a bigger game at work. Turns out it’s very good for business. Thriving, sustainable businesses sell.

Finally, we use EOS ourselves, and have over 30 years of experience working in it or on it. I like to think we’ve made all the big mistakes already, and learned from them. Happy to have you go to school on us.

hand holding compass
What to expect
See the results you can expect
  1. Everybody gets on the same page about direction, goals, the big picture.
  2. Values, roles and expectations are clear. Everybody understands their deal.
  3. The right people are in the jobs – they get it, want it, can do it.
  4. Everybody is accountable for their important result (“rocks”) – the numbers that go up or down when they do the right things, right.
  5. In God we’ll trust. All others must bring data. Facts and data inform decisions.
  6. Decisions foot to the metrics – everybody sees the scorecard.
  7. People share knowledge and apply their skills to follow and improve processes.
  8. Regular meetings work well. Issues are voiced, and get worked. Nothing festers.
  9. Every day, the system pushes on goals you set, values you care about.
  10. You can focus on the substance of your business, because its operating system is working.

Let's do what works for you

EOS is a proven, flexible operating system – you make choices about priorities, pace and timing that best fit your business. That said, it typically takes 18 +months to really implement this well – so it happens in daily work. Along the way, you increase revenue and cash flow, build teamwork, and build a thriving company. That can sell someday.

This CEO and entrepreneur are working on their laptops building a social media marketing strategy to showing bloggers how to make money on Facebook, Pinterest, and Instagram. Teamwork on this promotion will bring lots of sales for their startup.
Photographer @breeandstephenphoto.  Models: @austindistel and @argelalgura.

❤️ If you use this photo on your site, I would be very appreciative if you would please credit in the caption or meta to "www.distel.co". ❤️

Let's talk

We would love to hear from you!

We offer consulting services for business sustainability strategies in the USA. We help the main street and mid-market businesses understand what is relevant, important, and actionable - any organization that prioritizes doing work that consciously, systemically, and sustainably serves to solve a local or global community needs using entrepreneurship and a strong business model to fund their efforts.

Our ESG Consulting Services align “doing well” and “doing good” in practical, business-oriented terms. It’s important to understand our services in the larger context ofsustainability.

Sustainability has long history. Malthus raised the spector of food supply for an unsupportable human population in the late 1700’s. Rachel Carson opened the world’s eyes to the impact of pesticides. When the Cuyoga river caught fire, Cleveland had to acknowledge that industrial pollution was unsustainable. Nixon formed the EPA in 1970, in large part to regulate the impact of the “take, make, waste” resource use model by business. Climate change from human carbon pollution is now the existential issue of our time globally.

Since its environmental origins, people have come to view sustainability as a much broader issue.

The United Nations articulated a collection of 17 interlinked global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs were set up in 2015 by the United Nations General Assembly and are intended to be achieved by the year 2030. https://sdgs.un.org/goals Food, water, poverty, health are all now part of the context.

In the past ten years, “ESG” has evolved to become the term that subsumes the environmental, social and governance contours of sustainability. Virtually all major investment firms, venture capital firms, banks and publicly-traded companies are actively involved in measuring, reporting and affecting sustainability. See for example, https://hbr.org/2016/10/the- comprehensive-business-case-for-sustainability

Our ESG Consulting Services sit at the intersection of implementing enterprise value and risk management. There are three service lines:

We help clients understand where and how they can improve their stakeholders’ (customers’ or suppliers’ or community’s) environmental performance, either defensively through reduced waste streams or offensively through circular economy principles, energy efficiency or better carbon management. The impacts are seen in reduced compliance costs, improved brand perception, and more recurring revenue.

We help design ESG initiatives that are carried forward internally with daily work. Through our “Better Ways” program, employees see what the company stands for through its ESG initiatives – and get engaged. This helps attract and motivate the workforce to embrace and improve operations. It aligns purpose, brand and culture.

Our experience is that people want a stake in the outcome. We design programs, goals and reward systems that accomplish this. ESOPs, gainsharing, open book management.

We use the EOS (Entrepreneurial Operating System) framework to execute and manage its strategies.

Increasingly, we see investors being more astute, attuned to and interested in companies with business sustainability strategies.

To learn more, or to explore how this might benefit your business, browse

www.buildcompanyvalue.com and schedule a free initial consultation

We are convinced that business sustainability strategies are very good for business